beyond the scroll: the power of a website vs. social media
In a world where social media is dominating everything - from where we get our news, to how we communicate with others, and how we even spend our downtime - of course, it would make sense for that to be the place where we conduct our businesses too. It’s so easy to find followers, market yourself, and connect with your potential customers than ever before. Why would you even need to invest in a brand and a website if Facebook exists?
1) Enhanced Credibility and Professionalism
Facebook and Insta pages all look the same, forcing you to blend into the crowd. I’m already bored thinking about it. A well-designed brand and website instantly builds trust and commitment with your potential clients. It shows that you care about what you’re providing to the community. A polished website with your custom domain conveys a more established image than social media alone.
2) improved SEO and Discoverability
Websites are optimized for search engines (SEO), making your business easier to find by organic search. Your social platforms have very limited SEO capabilities, making it more difficult to google you. With a website, you’re able to target specific keywords, create valuable content, and build backlinks that brings more traffic to your site!
3) Direct Customer Communication
Let me say this loud for the back of the class: Email is the most direct way to reach your clients. No algorithm necessary, no “likes” required. Your captivating newsletters, exciting promotions, and shop updates are all something you can send to your clients directly that they can’t just scroll on by.
4) Ownership & Control
Most businesses rely solely on social media, which means we are oversaturated with content, ads, and an algorithm that seems impossible to wade through. How in the hell are you supposed to be seen? On social platforms, you’re renting space. Not only do you have millions of “roommates”, where you’re living is volatile. Platforms change algorithms, terms of service, or could even disappear overnight, taking your audience with them. Your website is your digital home, fully owned and controlled by YOU. With continued content creation from newsletters, blog posts, and SEO efforts your website will be a long-term asset that will continue to drive traffic for years to come.
If you’re thinking about relying less on social media and building something that’s more robust, customized, and genuinely you, it might be time to consider a website of your very own. While social platforms are still wonderful in building community and driving traffic, having a solid brand and website to work alongside will enhance your business like you never thought possible.
Let’s work together to make it happen! contact me when you’re ready to invest in your new website.
